Ever since Google announced they would no longer report referring keyword data from logged-in users, webmasters and SEOs have become increasingly frustrated dealing with the dreaded (not provided) keywords.
Google assured us this would impact less than 10% of queries. Although that has proved to be the average, some webmasters have observed 50% of their keyword information wiped clean away from their data.
Funny thing – the same day Google made the announcement, I purchased the domain notprovided.com. It’s been a source of humor that only SEOs could enjoy. The organic keyword report is worth a double-take.